Ava Marie and Leah Rose Clements were named “the world’s most beautiful twins” when they began their modeling careers at seven years old. Now the girls are nearly ten, and making quite a splash in the influencer world. Click through to read their story and see what they’re up to these days.
Ava Marie and Leah Rose arrived rather unexpectedly on July 7, 2010. The baby girls were four and a half weeks early, but luckily everything went smoothly. Their mother Jaqi later said their abrupt arrival made perfect sense based on their personalities.
“They came four and a half weeks early, but knowing their personalities now, it makes total sense that they would show up early, unannounced, and ready to take on anything,” Jaqi said.
From day one, Jaqi said the girls were constantly showered in compliments. They were already striking when they were babies, and even strangers took notice.
Jaqi says strangers would always say, “Wow they are so beautiful, you should really think about getting them into modeling!” And eventually she decided she would try it out. It wasn’t exactly smooth sailing at first, though.
Jaqi and her husband Kevin already had a two-year-old son when the twins were born, and life with three young kids isn’t exactly easy. The girls were signed with a modeling agency at six months old, but trying to stay on top of everything was difficult.
“It was hard enough to get out of the door most days, so my attempt back then was short lived and I decided it just wasn’t the time,” Jaqi said. The twins’ initial modeling career lasted a mere 3 months.
Jaqi and her husband decided they would rather give the twins a normal upbringing. Maybe they would give modeling a try again later, but for the time being they decided against it. And they never regretted that decision.
They might not have been in the spotlight anymore, but the twins still drew attention wherever they went. They were always putting on shows for friends, neighbors, and family, and deep down Jaqi thought they would love modeling when they got older.
Jaqi was determined to let the twins decide on their own if they wanted to pursue modeling. Which is a little difficult to suss out with toddlers. She knew she needed to wait until they could actually make up their own minds about it. The question was how long.
Jaqi has said before that she’s a big believer in signs, and that her lucky number is 7. That probably has something to do with the fact that Ava Marie and Leah Rose were born on 7/7. But Jaqi took note that the girls would be turning 7 years old on July 7, 2017. And that sounded like the perfect time to ask them if they’d like to model.
The girls were already involved with plenty of extracurriculars, but Jaqi still gave them the option.
On their birthday, Jaqi said, “I presented my idea to the girls that, if they were up for it, in addition to their dance classes and swim team practices they had every week, they could give modeling a try.”
Jaqi says, “I was not surprised at all when they started jumping up and down and couldn’t wait to begin!”
Jaqi had a friend who’d just opened up a children’s boutique, and needed a couple of models for her web site and advertisements.
“Plus, I needed some new photos if I was going to get them an agent,” said Jaqi. “So I figured this would be a great opportunity for all of us.”
Jaqi took matters into her own hands at the beginning. “I dug out my 10-year-old Nikon camera from a bin in the garage, put a few waves in the girl’s hair, dabbed on a little blush, and out we went to take some pictures,” said Jaqi.
Though naturally stunning and born performers, modeling still took a little getting used to for the twins.
“Ava would look at the camera while Leah would stare off into space… Leah would accidentally bump into Ava who of course thought it was on purpose and would shove her back,” Jaqi recalled.
It was time to get the girls hooked up with an actual modeling agency. Jaqi was a little nervous that the six years that had lapsed would be a problem getting the girls booked for any gigs.
“I still had a handful of contacts, so I decided to start there,” she said. “To my surprise, I heard back from almost every single one asking to set up a time to meet the girls.”
Jaqi ended up deciding to sign with two agencies. Unfortunately that got a little sticky.
Jaqi had assumed that having double representation would mean double the exposure, and possibly double the jobs. But that backfired when one of the agencies called her one day.
“Hi, we wanted to let you know we were able to get the girls straight through to a callback for a Barbie Audition tomorrow,” the agent told Jaqi. The problem was, the girls had just returned from that same audition with their other agent.
Luckily the awkward encounter didn’t have a lasting effect.
Jaqi decided the twins needed their own Instagram account, so she started @clementstwins in July of 2017. Despite not being a social media marketing expert, the account blew up rather quickly. They hit 1,000 followers in September, 3,000 in October, and then it just kept skyrocketing.
It was meant to serve as a portfolio for agents and casting directors. But it took on a life of its own.
Jaqi was super protective of the girls’ online presence from the beginning, maintaining tight control over the comments that are posted and what kind of feedback the girls see. She’s also learned a few tricks about such rapid social media growth.
“Now, a little over five months later, the girls have over 380,000 followers,” she said in late 2017. “One thing I know for sure is it’s ALL about the pictures… so don’t settle for an average photographer because you want to save a few dollars.”
“Aside from the fact that I’m a huge believer in signs and have been told by almost everyone that 7 is a lucky number, I just had a feeling that this year was going to be a fun and exciting year for them,” Jaqi explained.
But the girls aren’t the only talents in the family. Their older brother, Chase, was signed with the same modeling agencies the twins were. He’s even acted in a few commercials.
Jaqi’s been very transparent on her blog about the good and bad sides of the modeling industry, in hopes that it might help other parents trying to navigate the field with young children.
The biggest lesson she’s learned? “Before trusting someone to guide you, make sure you know who you are getting involved with.”
“This by far has been one of the most stressful, upsetting, mind-boggling, and biggest lessons I’ve learned in this industry so far,” Jaqi writes on her blog.
She says to ask a lot of questions of the people who will be working with your kids, including questions about criminal history. And if you ever feel something’s off in your gut, trust it.
Jaqi has also been very open about dealing with hateful comments on social media or in the general public. Everyone’s got an opinion, and it would seem even more have an opinion on her daughters. Whether comments about their appearances, criticisms of her parenting, or just general hate directed at her family, she admits she needs to ignore it but the criticism can still sting.
Jaqi said she gets this question all the time, and it can be a confusing and frustrating one to answer. Depending on the type of job the twins are on, they could be directed to look excited, or playful, or silly, or any number of moods. When the shoot is geared towards more of a high-fashion look, the photographers are typically looking for more somber or stoic expressions.
People see these photos and assume that the girls are being forced to do something they don’t want to. But, as Jaqi assured on her blog, if you actually knew the girls, you would know these aren’t their everyday expressions.
Again, this is a question Jaqi receives often. And again, it’s more complicated than people think. Just as any child in a play or dance recital will be dressed up and be wearing stage makeup, so do child models. Hair and makeup professionals are at all shoots, and attend to everyone. And even children need a boost from some extra color under those harsh photographic lights.
This is another hurtful response that Jaqi often receives, because people assume that the Ava and Leah don’t get to live out a “real” childhood. When actually, the girls are very social, are active in lots of activities with their peers, and are happy, energetic children. And most importantly, they pursue modeling because they want to.
“[They] meet a new ‘friend’ for 10 minutes at an audition or a shoot and are already asking me if this new friend can be their cousin, because a simple friendship just doesn’t quite express the love they have for their new friend,” Jaqi writes on her blog.
The twins are really enjoying their modeling career so far.
Jaqi writes on the blog: “They like the new adventures we go on every week, never knowing where we will end up but looking forward to a new experience.”
The Clements twins aren’t slowing down. In 2018 they launched their own Vlog on Youtube called The Clements Crew. They’ve also been featured in a documentary series about “kidfluencers” because of their massive social media following. As of this article, the girls have 1.7 million Instagram followers.
The Clements found out about a rare condition called spinal muscular atrophy after their baby cousin was diagnosed with it when he was only 10 months old. They decided to use their large social media presence to raise awareness about SMA.
“So the girls partnered up with Nail and Bone, a nail polish line, and a lot of the proceeds go towards SMA, and the research to find a cure,” says their dad, Kevin.
That wasn’t their first brush with rare diseases and health awareness, however. Last year, Kevin was diagnosed with Cortical T cell acute lymphoblastic lymphoma and leukemia. It’s a rare form of cancer, and the prognosis didn’t look good.
The girls were determined to find Kevin a perfect bone marrow match, and so they took to Instagram to tell his story and urge their followers to get tested. The story went viral on a global level.
“The response was awesome – I love them being able to use their platform to help other people as well,” Kevin said.
Kevin was able to find a match in a family member, and underwent a successful transplant.
We’re impressed with how these little beauties have learned to use their substantial social media following for so much good at such an early age. We can’t wait to see what they do next!