Kim Kardashian West is getting called out for cultural appropriation once again.
This time, the Keeping Up With the Kardashians star is catching heat over her decision to wear braids at Paris Fashion Week.
Last week, Kim K uploaded a video and some paparazzi shots of herself heading to hubby Kanye West’s Yeezy Season 8 show. The images appeared across both her Instagram and Twitter accounts.
Of course, the outrage didn’t come from the photos and video alone – it was about more than that. Social media users were quick to notice that Kim K decided to wear waist-length braids to “match” daughter North’s hairstyle for the fashion show.
Yeezy Season 8 pic.twitter.com/KGptFecHNC
— Kim Kardashian West (@KimKardashian) March 3, 2020
At the same time, Kim also posted a throwback photo from a shoot with Vanessa Beecroft–featuring herself wearing her hair in corn rows with beads on the ends of her braids. She originally faced plenty of scrutiny for that hairstyle, getting called out for culturally appropriating black hairstyles. Kim faced even more criticism for calling them “Bo Derek braids” (referencing the white actress and model from the 70s).
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It’s easy to see why people were quick to accuse her of blackfishing, which is a recently-coined term used to describe someone accused of faking their race. In other words, social media users aren’t happy to see her appropriating black culture again.
“This is straight up blackfishing,” one person tweeted, while another said, “Does she not get tired of stealing [from] black women?”
“Bruh why do you keep doing this? You think she’d learn,” another social media user wrote. “Put your hair up in a high pony and go to the fashion show like everyone else.”
As Kim has been continuously called out for culturally appropriating black hairstyles in the past, it leaves some people wondering if she’s just doing it for the attention.
“Kim really said: ‘Kylie is getting too much engagement for blackfishing,'” one Twitter user joked. “‘Not fair, it’s my turn! Hey guys I did it too a few months ago!'”
While another social media user wrote, “and kim got the braids in again cause nobody was talking about her… like clockwork.”
Kim K, who is known for hawking anything from shapewear to the best anti-aging serums to makeup, is starting to become notorious for cultural appropriation.
The reality star has yet to respond to this latest controversy. However, in the past, she has stated, “I’m not tone deaf to where I don’t get it. I do get it… In no way am I ever trying to disrespect anyone’s culture by wearing braids.”