In the face of the pandemic, Kid Cudi is hoping to keep artists and their fans connected in a whole new way.
Virtually, of course.
There are plenty of virtual streaming options right now. However, Cudi hopes his new app will be much different.
Dubbed Encore, the new mobile app hopes to help bring the “live music experience back to fans.”
Kid Cudi has teamed up with screenwriter Ian Edelmen and software engineer and former Facebook developer Jonathan Grey. Together, they’re rolling out the new live music app.
Cudi will oversee Encore’s artistic vision as chief creative officer. Edelman will serve as president. And Gray, who was an early engineer at Facebook and has experience with start-up companies, will serve as CEO.
Encore is said to provide an alternative to the current streaming model and give artists and fans a platform to communicate directly.
The rapper hopes that his new app will empower musicians with new ways to monetize their business, and also grow their audience fanbase. Musicians will be able to debut new music, interact with fans, and even host live shows.
“The current streaming model puts artists in competition with one another and only rewards the top 1 percent of artists who collect 90 percent of the money,” explains a press release announcing the app. “Encore offers an all-new format that encourages collaboration amongst artists and makes it easy for up-and-coming and established artists to manage and grow a direct relationship with their fans. Artists can drop new music, chat with fans, and host live shows from anywhere in the world.”
The team also hopes that Encore will take the energy of a live show, and translate it into a mobile experience. And with plenty of venues still closed or operating at reduced capacity in the face of the pandemic, this sounds like a brilliant way to help artists and entertain audiences.
“We make it easy for the artist and fun for the fans,” said Edelman. He also noted that they’re giving control to the artists themselves entirely.
Encore is currently in private beta. However, it is expected to be released to the public in the coming months.
Cudi is the latest musician to try his hand at entrepreneurial-ism, though.
Another new app promises animated concert-streaming. According to The Rolling Stone, the 4-year-old virtual concert startup called Wave is making a few waves. It’s picking up artists like The Weeknd, Justin Bieber, and J Balvin as investors. Music mogul Scooter Braun, former MLB star Alex Rodriguez, and Twitch co-founder Kevin Lin are also joining the fun.
Wave is like a step up from animated music videos, as a virtual, animated concert setup.
Although virtual options seem like the logical choice for artists right now, some are looking to the future. They’re getting in with in-person opportunities. Harry Styles has set his sights on owning his own live music venue.
Styles is the newest investor in a new concert venue in Manchester. The venue is said to be the largest indoor venue in the U.K. The new arena, named Co-op Live, is slated to open in 2023. It’s being built by American entertainment company Oak View Group, in partnership with Manchester-based business The Co-op.