Expect to see Kanye West in court soon.
A tech company claims the rapper took advantage of them and then left them high and dry, according to a new suit.
MyChannel Inc., a black-owned business that specializes in video and e-commerce tech, accused Kanye of backing out of his commitments. They’re not playing around, either — the company has sued Kanye and his Yeezy Apparel company.
According to MYC, they linked up with the rapper in the spring of 2018 to help him maximize revenue from his Yeezy merch and launch his Sunday Service.
Unfortunately, it looks like things didn’t go as planned. MYC claims Ye walked away from the partnership without payment. But then, he even copied the company’s video commerce technology to drive sales of Sunday Service merch.
MYC alleges that they worked for Ye around the clock. And, they worked over the course of six months to hold up their end of the business agreement. All in all, they estimate they put in around 10,000 man-hours and $7 million — that they were never compensated for.
All that effort was based on a promised future $10 million investment from Kanye as a result of the relationship, according to reports from TMZ.
The suit also states that MYC moved their headquarters twice to please Ye and make the project work. They picked up and moved from Pennsylvania to Calabasas, and then again to Chicago.
That’s not even the end of it. It further alleges that Kanye rebranded the company to “YZY Tech” in business meetings with big names like Adidas, and portrayed “ideas such as those of [MyChannel] as his own.”
After six months, MYC realized that Kanye wasn’t going to follow through on his end of the deal. Ties were severed, but MYC noticed that a copied version of their technology was utilized to push Kanye’s Sunday Service merch sales.
In other words, it looks like Ye’s partnership offer was just a ploy to steal another company’s technology and make bank off Sunday Service.
Understandably so, the tech company is suing him over the whole ordeal.
MYC accuses Kanye and Yeezy Apparel of breaching an oral partnership agreement, preventing the company from earning millions, withholding a promised $10 million investment, encouraging MYC to invest millions, plus violating MYC’s non-disclosure agreement by copying their video e-commerce technology.
MYC is seeking a jury trial and more than $20 million in damages.