Taylor Swift and her team are taking swift action after she was called out for ripping off a Black-owned business.
The pop singer has already pulled the merchandise in question.
T-Swift surprised fans everywhere when she gave the internet almost no notice to prepare themselves for her new album. It was certainly well-received, selling 1.3 million copies in 24 hours and breaking multiple streaming records.
However, it didn’t all go off without a hitch.
As it turns out, Folklore‘s merchandise was strikingly similar to the logo of another brand.
Amira Rasool is the founder of online retailer The Folklore, a company that sells apparel, accessories, home decor, and other products by emerging designer brands in Africa and the diaspora.
Rasool took to social media to address her disappointment that Swift’s new merch designs had an uncanny resemblance to the logo of her online boutique of the same name.
“Based on the similarities of the design, I believe the designer of the merch ripped off my company’s logo,” Rasool wrote on July 24. “I am sharing my story to bring light to the trend of large companies/celebrities copying the work of small minority-owned business owners.”
Rasool continued, “I am not going to let this blatant theft go unchecked.”
She then urged her followers to help boost the post so Taylor would address it.
It must have worked, because Swift’s camp swiftly (pun intended!) addressed the issue. They’ve already rolled out a new logo for the Folklore merchandise.
They also quickly dropped a statement, acknowledging that they were made aware of the similarities. They also said none of the new merch had been sent out yet.
“We honored her request and immediately notified everyone who had ordered merchandise with the word ‘the’ preceding ‘Folklore album’ that they will now receive their order with the design change,” the statement reads.
The logo is no longer on the merch on T-Swift’s website, too.
Thursday, Swift went one step further — announcing that she was donating to Rasool’s company.
“Amira, I admire the work you’re doing and I’m happy to make a contribution to your company and to support the Black in Fashion Council (launching on 8/3) with a donation,” Swift wrote. Rasool later publicly thanked Swift for her response.
Swift quickly correcting course is a stark contrast to the way Lady A, formerly known as Lady Antebellum, handled a similar situation.
The country trio announced that they would be dropping “Antebellum” from their name. They apparently just realized the word’s association with slavery.
They announced they would now go by “Lady A.”
However, blues artist Anita White has been performing under that name for decades.
Instead of changing their name again, they were really hoping Anita would just let them have it.
She didn’t, so now the band is suing her for it. The suit asserts that the group received a trademark on the name in 2011.