Gwyneth Paltrow is bringing her lifestyle brand, Goop, to Netflix with a new series called The Goop Lab. But not everyone’s excited about the actress’ TV show hitting the streaming service.

So, what’s the big deal? Well, mostly that Gwyneth’s health and wellness brand, Goop, has already run into plenty of trouble for their “unsubstantiated” health claims. And now, this new series means that Gwyneth Paltrow is bringing her shoddy health and wellness claims to an even bigger audience.

The Goop Lab to Cover “Out There” Ideas

Gwyneth Paltrow will be co-hosting the series with Goop’s chief content officer, Elise Leohnen. It will consist of six episodes and is scheduled to premiere on Netflix January 24.

According to the trailer that was released by Netflix, the show aims to cover energy healing, psychedelics, cold therapy, psychic mediums, anti-aging, and orgasms.

“What we try to do at Goop is explore ideas that may seem out there or too scary,” Elise Loehnen says in the trailer, before Gwyneth asks, “Are you guys ready to go out in the field and make a ruckus?”

“Make a ruckus,” indeed. Social media is ablaze with criticism of the series, with even doctors calling out the show’s potential red flags and controversy of Goop’s past health advice.

Goop’s Legal Troubles Over Health Claims

In 2018, the company paid $145,000 to settle a false advertising lawsuit for “misleading” claims regarding the effectiveness of three of their products, including two of their vaginal eggs.

Of course, Goop refused to admit any wrongdoing, and instead called the dispute “an honest disagreement.”

In 2017, the company was under investigation by the watchdog group Truth in Advertising for “unsubstantiated, and therefore deceptive, health and disease-treatment claims” concerning over 50 of their products, including their Body Vibes stickers.

Goop was claiming that the stickers were made with the same materials as NASA spacesuits, to which a former NASA scientist later said was “a load of BS.”

There were plenty of other items involved, like Goop’s Wellness supplements, a Carnalin crystal claimed to treat infertility, and the company’s signature perfume that “improves memory” and can “work as antibiotics.”

Truth in Advertising stated that Goop was violating established laws to “exploit women for its own financial gain.”

The bottom line here is that viewers should take Gwyneth’s new series with a heavy dose of skepticism, and seek health advice from a real doctor. This lifestyle brand’s information is mostly just a bunch of goop.