On Monday night’s episode of “The Bachelor,” which is currently starring hunky pilot Peter Weber, the lady suitors posed for a steamy photoshoot for Cosmopolitan magazine.
The winner of the challenge, Victoria Fuller was to land a cover on an upcoming Cosmo. But editor Jessica Pels revealed that she will not publish the winner’s cover due to her controversial past.
Jessica Pels explained her decision in a letter titled “Why We’re Not Publishing the Cosmo Bachelor Cover.” The letter reads:
As you probably know, the details about upcoming plot points on The Bachelor are as closely guarded as nuclear codes. When my team and I flew down to Costa Rica for our challenge, we weren’t told who our models were going to be. We didn’t even meet them until we were all on camera on-set, ready to start our shoot.
So when it came time for me to choose the winner of the challenge—whose prize was a digital cover of Cosmo—all I knew about the contestants were their first names and the energy they conveyed through the camera lens.
Pels is referring to the fact that she did not yet know photos had surfaced of Victoria Fuller modeling for a tone-deaf ad campaign. The campaign in question used the slogan “White Lives Matter.”
The brand, which promotes conservation of marlin fish, played off the “Black Lives Matter” slogan. Read on to see photos of what is possibly the most idiotic PR move of all time.
— rach against the machine (@rchlmllnd) January 7, 2020
— Game of Roses Podcast (@GameOfRozes) January 7, 2020
Although the clothing line is for Marlin lives matter- the fish- the implications are there. Look at the color choices, the wording, and the faux confederate flag. 😬
— MelRose 💙 (@MelMcB23) January 8, 2020
Pels’ letter continues,
In my view, the nature of the organization is neither here nor there—both phrases and the belief systems they represent are rooted in racism and therefore problematic. Unequivocally, the White Lives Matter movement does not reflect the values of the Cosmo brand. We stand in solidarity with Black Lives Matter, and any cause that fights to end injustices for people of color.
My team and I had many long discussions about how we wanted to address this issue. We’d already printed the fashion shoot in our March issue, complete with an inset of the cover, and of course the episode had already been filmed. Ultimately what felt right was choosing not to publish the digital cover on our website or social feeds, and simply being honest with you, the audience we respect, about what happened and where we stand.
Despite the controversy outside the show, the photos have not been a plot point in the season so far. Last Monday, Victoria emerged as a clear frontrunner.
Looks like Pete is flying into some dangerous territory with Victoria. Even if she’s not racist herself, she’s certainly not very smart for agreeing to partake in that campaign.