This week, Jaden Smith launched a vegan food truck in Los Angeles–but you won’t be able to place an order. Instead, it’s a free, mobile food delivery service to help LA’s growing homeless population.
He announced the food truck venture on his Instagram, standing in front of the simple, matte black food truck emblazoned with the words “I LOVE YOU” in huge white letters. The I Love You Restaurant is, according to Jaden’s Insta (and his unconventional capitalization style):
“A Movement That Is All About Giving People What They Deserve, Healthy, Vegan Food For Free. Today We Launched Our First One Day Food Truck Pop-Up in Downtown LA. Keep A Look Out Because This Is The First Of Many”
Jaden also shared a video of his people handing out paper bags filled with prepared food to homeless folks, who were lined up down the block. To be clear, this isn’t a conventional food truck where you place an order for a meal.
It’s more like a mobile meal delivery service, bringing fresh food straight to the neighborhoods that need it the most.
Of course, the one-day event is also tied into the promotion for his new album, ERYS, which dropped on his 21st birthday last week. The album’s 17 tracks are a blend of rap, punk, emo, and electronic music, telling the story of his alter ego for this album.
If you’re a fan of Jaden, then you might have noticed that ERYS is SYRE backward; that was the name of his first concept album. The man is a deep thinker and sometimes hard to understand. But you can’t deny that he’s done a lot of good with his platform.
Jaden helped launch JUST Water, an alternative to environmentally damaging bottled water. Inspired by his work with that company, he moved on to The Water Box–a portable filtration system that produces 10 gallons of filtered water a minute. He sent the system to Flint, Michigan, to do his part with the water crisis there.
He donated an additional Water Box in honor of Ellen DeGeneres. You can check out the video below–and appreciate that despite his reputation as a delightfully kooky celebrity, he’s actually a very smart young man who is committed to using his wealth and privilege for good.
“Regardless of who needs the help, I want to be there for them to supply potential solutions. That we can work with the city and make them actually help the residents for free, like what we’re doing in Flint.” Jaden told Rolling Stone magazine.