Why Rihanna’s New Fashion Label Is Such a Huge Deal

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We already knew that Rihanna was more than just a pop star. Her business savvy has built an empire of inclusive, fashion-forward lingerie and makeup. And now she’s broken multiple glass ceilings at the biggest fashion house in the world!

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Not Your Typical Celebrity Lifestyle Brand

Typically, when celebrities launch a fashion line, they go the Jessica Simpson route. Not to knock Ms. Simpson, whose line of modestly priced shoes and handbags is a billion-dollar industry. There’s nothing wrong with designing clothes and accessories for Kohls.

Other celebs sign on to be the “face” of a beauty or fashion line–lucrative contracts that often pay far more than their salary from acting or performing. Rihanna has already been there, done that as the first black woman to represent Dior.

But this time she wanted something different.

Milestone Partnership with LVMH

Rihanna just announced a deal with the biggest fashion conglomerate in the world to essentially run her own design house. She’s both the first woman and first person of color to reach this milestone with LVMH. It’s a huge, unprecedented accomplishment that could change the way celebrities approach their brands.

LVMH–that’s Moët Hennessy Louis Vuitton–owns a huge number of luxury brands. We’re talking everything from Sephora to Dior to Givenchy. Rihanna was already working with LVMH with her Fenty Beauty brand. Now, their expanded partnership means that Rihanna’s FENTY brand will have the kind of fashion pedigree that Jessica Simpson can only dream about.

Pushing Boundaries

Rihanna isn’t exactly new to the fashion world. She has ruled the Met Gala every year she graced the event with her presence–and even co-chaired it in 2017. She partnered with Armani in 2011 for a capsule collection, and later with River Island, a street fashion brand from the UK.

When RiRi became the creative director of Puma in 2014, her first sneaker design sold out in hours. Last year, her Savage X Fenty lingerie brand launched to rave reviews. Rihanna was reportedly very committed to creating an inclusive line of lingerie for people of all sizes and skin tones; her fashion show reflected that, with one of the most diverse casts of models ever seen.

No Artistic Limits

In her official statement, Rihanna thanked LVMH president Bernard Arnault for “a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”

We’ll have to wait until May 22 to see her full line of clothes, sunglasses, shoes, and other accessories. In the meantime, keep an eye on RiRi’s public appearances–she teased a pair of her FENTY sunglasses earlier this year, and she might offer more sneak previews before the official launch.