After the success of Cardi B’s first Fashion Nova collaboration back in November of last year, it comes as little surprise that her second is a smash hit. In less than 24 hours, her new collection raked in over $1 million on the day of its release.
Her “Season 2” spring-summer line was, of course, expected to outperform the first, more conservative collection. Yet, still, the fast fashion retailer is struggling to meet demands.
According to TMZ, Fashion Nova anticipated the success of Cardi’s second collection, and stocked more inventory than usual. According to the news outlet, it was almost 5 times the inventory the company had on hand for her first release.
Apparently, they should have planned for an even bigger launch, as many pieces are already sold out.
Don’t fret though, if you missed the initial drop, the brand plans to release more inventory on a weekly basis.
While her debut collection was described as “corporate and poppin’,” the new line is more about “classic boudoir themes,” albeit merged with more “traditional tailoring.” It’s also designed to be inclusive of a wide range of body types and sizes.
The range is inspired by the 80s and 90’s, according to a press release, and also features “themes of empowerment and rebellion.”
The release also adds that “the collection has an overarching sexiness to create a new urban subculture all its own.”
Cardi also described the collection to Elle in her own words, saying there was a lot of skin and cleavage. Though she also described it as “elegant,” saying she wanted to ensure it was “sexy but also beautiful.”
The line features a total of 85 pieces and prices for items range from $29.50 up to $99.99.
Of course, in quintessential Cardi style, she introduced her new collection with a celebrity-filled Hollywood Palladium launch party. Guests included YG, Master P, Nikki Bella, Swaggy P, Jeremy Meeks, and Lamar Odom.
She even brought Old Town Road singer Lil Nas X at her celebratory gig.
Also, to congratulate Cardi on her absolutely massive launch, Nasdaq even featured her on a Times Square billboard.